The Tata Group on Monday unveiled a Tata Nano car
- made with
gold and silver, and studded with precious stones -
worth an astronomical over
Rs.22 crore. (AP Photo)
|
TOI/MUMBAI: The Tata
Group on Monday unveiled a Nano car - made with gold and silver, and studded
with precious stones - worth an astronomical over Rs 22 crore.
But, it's not for
sale - the valuable and fully functional car is a unique branding and
promotional initiative by Goldplus Jewellery, part of Titan Industries, a Tata
Group company, an official said.
The mega-value
Goldplus Nano Car was unveiled on Monday evening by Tata Group chairman Ratan
Tata.
The Goldplus Nano
Car pales the average Rs.1.40 lakh Nano, which started with a Rs.1 lakh price
tag at its launch.
The Goldplus Nano
Car is billed as the world's first ever gold jewellery car and celebrates the
5,000 years of jewellery making industry in India.
The car's body is
made with 80 kg 22 carat solid gold, 15 kg silver, precious stones - including
diamonds, rubies - and other expensive gemstones, the official said.
"As many as 14
techniques of jewellery making have gone behind the effort -- from the
intricate filigree work to the delicate and colourful meenakari work, the
stunning kundan to the traditional naqashi...marking the convergence of diverse
and culturally distinct jewellery making techniques from around India,"
the official told IANS.
Titan Industries
managing director Bhaskar Bhat said that since eternity, jewellery made with
gold and precious stones has been an integral part of the Indian woman's life.
"Indian
jewellery has been an epitome of innovation and creativity, and carved a niche
worldwide for itself for the intricacy of the designs crafted out of the
precious metals and stones," said C.K. Venkataraman, COO, jewellery
division.
After its glittering
launch in Mumbai on Monday evening, the Goldplus Nano Car will travel to all
the Goldplus showrooms at 29 locations around the country.
The car incorporates
beautiful designs, made with the precious stones of different colours, set on
the gold and silver body of the car.
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